Apple is working on smart displays, but it ain’t coming anytime soon

by Jeremy

Apple’s intelligent device portfolio is rather slim and riddled with weird decisions too. The HomePod smart speaker arrived with an eye-watering price tag, and not surprisingly, sales were below expectations, prompting Apple to discontinue it last week. The $99 HomePod Mini is equipped with a temperature and humidity sensor, but it hasn’t been enabled yet. And even though the HomeKit ecosystem supports a wide range of intelligent appliances, Apple itself hasn’t gone beyond brilliant speakers. But as per a fresh report t by Bloomberg, Apple is working on smart displays too.


“Before the discontinuation of the larger HomePod, the company had been working on an updated version for release in 2022. It has also been developing new speakers with screens and cameras, but such a launch isn’t imminent.”

An Apple smart display is not coming anytime soon

But before you get all excited, the report makes it clear that an Apple smart speaker armed with a camera and display is not arriving anytime soon. This is the first time hearing about an Apple bright display being in development from a credible source. However, it wouldn’t be surprising to see Apple venture into this territory.

The road ahead won’t be an easy one for Apple.

Looking over to the competition, Google launched the updated Nest Hub bright display – equipped with the Soli Radar sensor for sleep sensing – earlier this month. On the other hand, Amazon has quite a diverse portfolio of such devices in its portfolio, including the tiny Echo Show 5, the Echo Show 8 with an HD display, and the new Echo Show 10 that follows your movement and rotates screen accordingly. Even Facebook has dipped its fingers in the segment with its own Portal and Portal Plus intelligent displays.

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