Common App data shows applications are up, but only for some colleges

by Jeremy

Dive Brief:

  • Applications to large and selective colleges and universities drove a 10% year-over-year increase in the volume of submissions sector-wide to 5.6 million as of mid-January, according to data from Common App, whose application more than 900 schools use.
  • The number of individual applicants rose only 1% during that period, to around 989,000. And fewer first-generation and low-income students applied to college compared to a year ago.
  • In an email to its members that included the data, Common App encouraged them to support applicants from groups disproportionately impacted by the pandemic to avoid the “large and inequitable” enrollment declines experienced this fall.

Dive Insight:

Earlier data from Common App showed smaller increases in total application volume, which the group suggests is because more students applied regular-decision this year than applied on early or rolling deadlines. The latest data tracks applications through Jan. 18, which includes data from critical January admissions deadlines. Overall, students are applying to more colleges, with a 9% increase in applications submitted per student year-over-year.

Common App data shows applications are up, but only for some colleges

Common App found. For that reason, its email notes, “it is an understatement to say that yield models will be more challenged than ever this year.” But colleges won’t experience that equally. Applications to member schools enrolling more than 20,000 students rose 16%, whereas schools enrolling fewer than 1,000 students fell 4%. Further, institutions that admit less than 50% of students tended to see more significant increases in applications than less-selective schools.

Common App notes. This is evidenced in reports of ballooning application numbers at elite colleges this fall. New York University counted more than 100,000 first-year applications this season — for around 6,500 slots. And Harvard University surpassed 57,000 submissions for its incoming class, a 42% increase, causing officials to push its decision date back by about a week.

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