Data-driven iteration helped China’s Genki Forest become a $6B beverage giant in 5 years – TechCrunch

by Jeremy

China’s e-commerce and industrial ecosystem are as different from the Western world as its culture. The country took decades to earn its reputation as the Factory of the World, but it now boasts a supply chain and manufacturing ability that few countries can match. Creative use of the country’s networked manufacturing and logistics hubs makes mass production both cheap and easy. Clothing, electronics, toys, automobiles, musical instruments, furniture — you name it, and you’ll find a manufacturer in China who can turn your intangible concept into a mass-manufacturable reality in mere days. And they’ll do it for cheaper than anywhere else in the world.

It was just a matter of time until an intrepid Chinese entrepreneur with a tech background decided to take on Coca-Cola and PepsiCo.

China is also home to one of the world’s largest e-commerce and tech ecosystems. Hundreds of startups dot the landscape, and the amount of money being raised and spent on innovating around the country’s industrial heft is mind-boggling.

So it was just a matter of time until an intrepid Chinese entrepreneur with a tech background decided to take on Coca-Cola and PepsiCo. The tech revolution hasn’t yet affected the bottled beverage industry quite as much as it has others. Incumbent giants, therefore, could lose a sizable chunk of market share if a company could manage to weave together China’s manufacturing proficiency and agility with the modern tech startup philosophy of “moving fast and breaking stuff.”

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