Darira has 25 years of global marketing background spanning media, financial services, luxury fashion retail, telecom, and FMCG. Most recently, she held the position of national category head, brand promotion vertical for Hindustan Times. She was also the group head for International Business for the English newspaper. She is bringing with her an in-depth understanding of brands critical to DYT’s growth phase, the company said in an official statement.
Preceding Hindustan Times, Darira served as the vice president, Aditya Birla Financial Services and GM, Marketing for Reliance Communication. As marketing head for Murjani Group, she worked on renowned international brands such as Gucci, Bottega Veneta, Calvin Klein, and French Connection. She is also adept in Indian brands, with an eight-year stint at Ogilvy & Mather, and has worked with brands like Lakme, Pond’s, and Cadbury.