iPhone 12 mini ‘production cut’ hints demand was lower than hoped

by Jeremy

Is slashing production of the through the first six months of the year, according to. The company will reportedly produce at least 70 percent fewer units than it initially planned. That will account for most of a 20 percent drop in overall planned iPhone 12 production until June.

Apple has even told some suppliers to stop making specific parts for the iPhone 12 mini temporarily. Some other components have been reapportioned for the iPhone 12 Pro and iPhone 12 Pro Max.

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Even with the cuts, Apple is still on track to make more iPhones this year than it did in 2020. Nikkei suggests the company plans to manufacture 75 million units in the first six months and 230 million handsets in total, representing an overall increase of 11.6 percent. This is reportedly to help Apple get ahead of possible parts shortages and potential economic recovery (and more people perhaps having enough spare cash to buy a new phone).

The report backs up that the 5.4-inch iPhone 12 mini isn’t selling all that well. Although the iPhone 11 is a year older than the 2020 lineup, it offers superior battery life to the iPhone 12 mini, and it costs $100 less. That, aligned with the fact many people are opting for phones with larger screens, could be one reason why the iPhone 12 mini seemingly isn’t selling as much as Apple would have hoped.

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