Luxury seller Saks to spinoff website into separate company

by Jeremy

NEW YORK — Saks Fifth Avenue is spinning off its website into a separate company, with the hopes of expanding that business at a time when more people are shopping online.

Shoppers won’t notice the change. The website will still carry the Saks name. And shoppers will still be able to buy online, pick up items at stores, and return online orders.

HBC, the parent company of Saks, said Friday that the new company would focus on growing online sales by adding more products and services, such as styling.

Online shopping has boomed during the pandemic, even for high-priced luxury items, as homebound people avoid stores. Farfetch, an online store that sells goods from Gucci, Fendi, and other high-end designers, said revenue soared 64% last year from the year before.

HBC said that Insight Partners would buy a $500 million stake in the new online business, valuing it $2 billion. The Saks physical stores will remain operated by HBC, a privately-held company that also operates Canadian department store chain Hudson’s Bay.

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