2021 has been a rather interesting and exciting year for OnePlus. The company has launched tons of new affordable devices thanks to its popular Nord series, while its main series is now considered to be in the flagship category. And even though we may not get a new OnePlus 9T Pro or a 9T at all, it seems that the company is heading in the right direction, as recent reports show remarkable growth.
OnePlus is a different company from the one that gave us several flagship killers years ago. It is now a different beast. According to recent information from CounterPoint Research, OnePlus was the fastest growing OEM in the US in the first half of 2021, reaching 428 percent YoY growth. You can’t deny that this is rather impressive, considering that the company entered the US Market just three years ago with the OnePlus 6T.
Still, things get even more impressive when we find that the company has recently announced its global shipment numbers.
“Global technology brand OnePlus today announced a significant milestone for its global smartphone shipments, reporting a 257% YoY shipment growth globally for the first half of 20211. The brand also achieved significant sales growth across each of its key markets, including the United States, Europe, India, and China in the first half of 2021, driven by its global smartphone portfolio, including its latest flagship series, the OnePlus nine series, and its new mid-range products, the Nord and Nord N series.”
What’s even more impressive is knowing that OnePlus has managed these excellent numbers while the tech world is still being affected by an ongoing pandemic. Pete Lau, the founder of OnePlus, said, Despite several significant global challenges, 2020 was a remarkable year for OnePlus as we updated our business strategy to expand our user base. This year, we continued to strengthen our flagship offering by taking a big step in building a genuinely premium camera system with the OnePlus 9 and 9 Pro while introducing even more accessible products with the OnePlus Nord product line. The growth we see now demonstrates that our approach to offering a premium experience together with competitive pricing is in line with our community’s needs.”