Realme launches X7 series, Real Upgrade Program in India; wants to dominate Rs 20k-30k price segment by bringing 5G to everybody

by Jeremy

Realme has some big plans for 2021.

Realme was supposed to launch the X7 series in India a month earlier, but the launch was delayed due to supply chain disruption. The series has two phones to boot, the X7 and X7 Pro, both 5G-ready with the former and holding the title of the first phone in India to come with the MediaTek Dimensity 800U chip. The X7 Pro meanwhile packs a more powerful Dimensity 1000+.

Realme launches X7 series, Real Upgrade Program in India; wants to dominate Rs 20k-30k price segment by bringing 5G to everybody

“We did not want to go ahead and just launch the X7 series for the sake of being the first, but we wanted to launch along with the right inventory,” Madhav Sheth, Vice President, Realme and Chief Executive Officer, Realme India and Europe tell Financial Express Online in an exclusive interview.

Realme has some big plans for 2021. The brand scored record growth in India despite Covid-led disruption last year. This year, the brand has its eyes set on one main goal, interspersed with a few other equally important ones, primarily expanding its overall footprint in the world’s second-largest smartphone market.

“We want to dominate the Rs 20,000-30,000 price segment this year,” Sheth says. The X7 series positioning – and competitive pricing – will be critical to achieving this goal, with Sheth going so far as to say, “we are sure the demand will be at least 2x of what we have projected. We anticipate a little bit of shortage of inventory again.”

The Realme X7 5G has a 6.4-inch Super AMOLED screen, 64MP triple rear camera set-up, and a 4,310mAh battery with 50W fast charging. The phone will be available from February 12 on Realme.com, Flipkart, and offline channels at a starting price of Rs 19,999 for the base variant with 6GB RAM and 128GB storage. The top-end variant of the phone with 8GB/128GB will sell for Rs 21,999. On the other hand, the Realme X7 Pro 5G has a larger 6.5-inch 120Hz Super AMOLED screen, 64MP triple rear camera set-up, and a 4,500mAh battery with 65W fast charging. The phone will be available from February 10, via the same channels as the X7, for Rs 29,999 (8GB/128GB).

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