Salloni Arora joins Soch Apparels as vice president marketing

by Jeremy

Arora will be working closely with Vinay Chatlani, managing director and chief executive officer, to steer the brand’s marketing effort. Ethnic wear brand Soch Apparels has appointed Saloni Arora Nanda as the head of marketing. In her new role, Nanda will be responsible for all marketing efforts for the brand, firmly establishing Soch in India’s women’s wear segment. She will be working closely with Vinay Chatlani, managing director and chief executive officer of the company, to steer the brand’s marketing effort to fuel the next growth phase.

Salloni Arora joins Soch Apparels as vice president marketing

Nanda has over 15 years of experience in brand and retail marketing, PR, and digital marketing. Before this, she was the general manager and head of marketing at Forever 21. She played a pivotal role in setting up the agency structure network, social media launch, SEO strategy for ecommerce, amping up the SEM marketing strategy, CRM program, and Mission Happiness Consumer Feedback Platform.

As we enter our next phase of growth, Salloni’s diverse experience in digital, fast fashion, and deep understanding of the needs of today’s women will help propel Soch to greater heights, Chatlani said. “Under her marketing leadership, we look forward to having a high-performance marketing engine that sets the bar for customer growth and media innovations. She will lead the task of brand building and to bring alive the true Soch experience at every touchpoint and forge deeper connections with our consumers,” he added further.

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