SATTE 2021: With Infra boost for tourism, Madhya Pradesh pitches as India’s emerging MICE, royal wedding’s hub

by Jeremy

28th edition of South Asia’s Travel & Tourism Exchange or SATTE 2021 concluded in Greater Noida’s India Expo Mart. It witnessed participation from all the major travel stakeholders from India and abroad as well. The three-day event saw partnerships and announcements that indicated the revival of the travel industry battered and bruised by the pandemic.


SATTE’s platform offered all stakeholders in the tourism and hospitality industries an opportunity to interact and trade ideas and deals. Various travel boards/organizations also participated in promoting their state in the country’s travel sector. Madhya Pradesh Tourism Board participated in the event to educate and highlight the growth of travel and tourism in the ‘Heart of India’. Yuvraj Padole, Deputy Director,

In conversation with the Financial Express Online, events, and Marketing, Madhya Pradesh Tourism Board talked about the state’s potential as a MICE destination in India. “Madhya Pradesh is coming up as a MICE hub; I am thrilled to inform you that a new convention center was inaugurated in Khajuraho on Thursday by the hon’ble Chief Minister of MP Shivraj Singh and central Tourism Minister Prahlad Singh, and it is one more addition to the state’s MICE segment,” he said, adding that besides this the state has many convention centers in Indore, Orchha, and Bhopal.

“Slowly, we are coming up in the MICE sector also. We are just waiting for the situation to normalize. Many companies from the pharmaceutical sector and other firms in Indore and nearby places and some companies from Gujarat, as it is very close to us, appreciate the infrastructure development in Madhya Pradesh. So we have great hope that MICE tourism will do very well in Madhya Pradesh,” he added.

On being asked about the state’s plan to promote Khajuraho as a wedding destination, which has also been added to the iconic site’s list of India, Yuvraj Padole shed light on the state’s plans to promote Khajuraho and nearby places and changes he foresees in Khajuraho’s travel scenario in Khajuraho and changes taking place there.

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