Tower 28 Golden Hour BeachPlease Cream Blush Review & Swatches

by Jeremy

It had semi-sheer to medium, buildable color coverage that took two to three layers for mostly opaque pigmentation if desired. The texture was moderately emollient, lightweight, and creamy without overly thin or slippery, making it easy to apply and blend out but allowing me to work with precision and maintain some of the intensity from the initial layer. It worked well over bare skin and on top of foundations as it did not lift base products as a cream blush. It wore nicely for eight hours before fading visibly.

tower 28 golden hour 001 product

As a lip product, it had more medium coverage to start and built up from there. It seemed to dry down more noticeably and had less of a sheen than it did as a cheek color. The product was applied fairly evenly but was more prone to separating along my lip lines/catching on imperfections. It lasted for two and a half hours and felt non-drying over time.

Formula Overview
for details on general performance and characteristics (like the scent).

Formula Overview

$20.00/0.158 oz. – $126.58 Per Ounce

The formula is supposed to have a “buildable color” with a “luminous, second-skin finish” that can be used on lips and cheeks. They seem pretty pigmented initially, but they are more buildable than intense coverage as the moderately emollient consistency readily sheers out in practice. This is likely how most people want their cream blushes to work, as it makes the formula easy to work with as it’s pretty blendable but can quickly be built up for higher coverage where needed.

As a cream blush, the finish was dewy, but it had dried down and no longer felt emollient to the touch, which yielded better longevity on my skin. The formula sings as a cream blush, which would be the purpose I’d recommend these for. They applied evenly and blended out nicely on bare skin and over foundation as it did not lift base products. They lasted around eight hours for most shades before fading–not sliding–on me.

As a lip product, the finish was less dewy and looked more satin. They’re weaker as a lip product than a cream blush as the product was more prone to separating along my lip lines or catching on imperfections with so-so wear. They were comfortable enough to wear, thin but not clingy, with color that lasted two to three hours. I did not find it hydrating as a lip product.

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