In this edition of the Gillmor Gang, Brent Leary shows off his new wireless adaptor for his live streaming studio. The result is a captivating view of his console as he switches between closeups and incoming feed from the rest of the Gang, all captured in a widescreen cinematic view. The underlying message is that live real-time video production has become accessible to virtually anyone as streaming becomes ubiquitous at the so-called citizen level.
Trailblazers like Brent and his CRMPlayaz partner in crime Paul Greenberg have been way out on the bleeding edge of this stuff; now we’re seeing something similar to what’s going on in the creator boom. Newsletters are becoming a baked-in feature of the major social platforms, as is live audio streaming a la Clubhouse and Twitter Spaces. This week, Salesforce announced its Salesforce+ streaming network. It celebrated its completion of the Slack acquisition with several new enterprise spins on live audio (Huddles) and cross-company collaboration via Slack Connect.
Roll this up with the first wave of work from anywhere to get back to school and the office; streaming as a service may be a vital feature of the ongoing hybrid approach to fighting off the pandemic. The political struggle with vaccinations and masking seems destined for the long haul. How the tech community responds should be a more hopeful sign of progress. Disney and Scarlett Johannson are trading lawsuit threats at the professional level as month-old contracts are ripped up. Newsletter deals are chasing a dwindling population of hit authors as the New York Times puts most of their star-driven publications behind the paywall. The more things transform, the more familiar they seem.
Even the Gang newsletter sports a link to Om Malik’s post on Nam June Paik, the experimental video pioneer. I was his TA at California Institute of the Arts and “borrowed” his associate Abe’s 3 Sony black and white portapacks to film a Firesign Theatre writing session. Civilization ho.