WordPress.com owner Automattic acquires journaling app Day One – TechCrunch

by Jeremy

Automattic is expanding its lineup of online writing platforms with its acquisition of Day One, a popular journaling app for Mac and Apple mobile devices. The app has been downloaded more than 15 million times since its March 2011 launch on the Mac and iTunes App Store, offering users a private place to share their thoughts. Since then, it’s been awarded the App Store Editor’s Choice, App of the Year, and the Apple Design Award, along with praise from various reviewers.

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Deal terms were not immediately available. The companies were asked for comments.

The addition makes for an exciting expansion of Automattic’s now growing collection of online writing tools, which today include blogging platforms WordPress.com and Tumblr — the latter as of 2019 when Automattic took the aging social blogging network off parent company Verizon’s hands for a fraction of its earlier $1 billion acquisition price. (Verizon still owns TechCrunch, too…for now.)

Unlike WordPress and Tumblr, which tend to focus on publishing to a public audience, Day One’s focus has been on privacy. The app offers end-to-end encryption for all your journal entries, including text, media, and even audio recordings. It has also provided advanced features like automatic backups, auto-import of Instagram posts, voice transcriptions, templates, rich text formatting, location history, optional printed books, and integrations with other platforms like Spotify, YouTube, Facebook, Twitter, and more.

With its addition to Automattic, Day One will allow users to choose to publish select journal entries to WordPress.com and Tumblr, and soon, import content from either platform back into Day One, too. The app may also make sense for existing Tumblr users to sync their private entries over to a more protected and backed up writing tool — instead of accidentally publishing them to their main blog.

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