Xiaomi says educational, devotional content witnessed huge spike in viewership on its PatchWall-based Mi TVs in 2020

by Jeremy

Amidst this, original content produced by the OTT platforms also became very popular.

Xiaomi Mi TV PatchWall

Mi India PatchWall Replay 2020: Smartphone giant Mi India has released the PatchWall Replay 2020, its annual trend report, which highlights the entertainment consumption trends witnessed among Indians in the last year. In a statement, the company said that the report evaluated consumption patterns of more than 50 lakh consumers across more than 25 content partners—PatchWall, which is Mi TV’s content solution providing content from India and the globe. The company said that the solution witnessed more than 1,400 crore interactions across multiple categories of entertainment, including music, TV shows, movies, and content for kids.

Key trends observed by Mi India in 2020

Amid the multiple lockdowns that the country faced, the consumption of content on OTT platforms increased significantly. The company found that the consumption trend changed gradually throughout the year. It also noticed that the number of people watching movies on weekdays increased in 2020 by 2.5 times compared to the previous year, with movie views increasing by 97%. Throughout the year, films like Dil Bechara.

Angrezi Medium, Laxmi, Chhalaang, Lootcase, and Chintu Ka Birthday were trending through the year, Mi said, with users looking up Rajinikanth extensively during February. In March, Saif Ali Khan and Deepika Padukone trended, while May saw a spike searching for superhero movies. July was dominated by people searching for Sushant Singh Rajput after the actor’s demise, and in August, cricket started trending after the resumption of the sport.

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