YouTube starts airing COVID-19 vaccine PSAs

by Jeremy

“At YouTube, we are committed to making sure that people have access to reliable information about the vaccine, including how it was developed and tested, what they can expect when they get the vaccine, and how every person plays a part in the public’s health,” Dr. Garth Graham, YouTube’s director and global head of healthcare and public health partnerships. “Hearing inaccurate information can breed doubt in someone’s mind, and that’s why trusted scientific and medical organizations are partnering with YouTube to make sure credible information is reaching people inaccessible

Culturally relevant ways. YouTube teamed up with the Vaccine Confidence Project at the London School of Hygiene & Tropical Medicine for the PSAs. They’re trying to persuade people to get informed about the vaccine by reminding them of everything they have to look forward to when the pandemic is finally behind us. The initial goal is to reach Americans aged

18 to 34, now that everyone in the US senior 16 and older is eligible for the vaccine. Some other tech giants are helping users to find and book vaccine appointments, such as and, while Google is assisting people in finding out more information about vaccines from pharmacies. YouTube has an enormous reach, though, and the PSAs could prompt more people to get vaccinated sooner rather than later. The PSAs come in the wake of an effort by YouTube to take down videos containing vaccine misinformation. Last month, the service it had removed 30,000 such videos.

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